Don’t Stunt Your Business Growth!
Companies are missing out on valuable insights every single day. All because their Google Accounts aren’t properly set up – data is leaking away. We audit, configure and build custom Data Studio dashboards to make everything clear.
Let’s Get Specific
For data to be actionable, it needs to be accurate. You need to be able to trust your data. Audit your web analytics setup to make sure everything is being tracked that needs to be. And correctly. Getting a clearer picture will help communicate the ROI of your digital marketing efforts.
The sad fact is that 90%+ of analytics setups are broken in some fundamental way.
Let’s make sure yours is measuring what you need.
Measure Everything That Moves
Get With The Programme
A Google Analytics Audit is an essential part of any insights project. An audit will identify what’s being tracked, what’s missing and if there are any issues. Our Google Analytics Audit covers up to 57 individual checks (including 10 crucial ones in the downloadable guide below).
Create A Measurement Plan
A measurement plan translates business objectives into measurable online metrics. They say “without a goal it’s difficult to score”, and it’s true. It’s also super handy to have a scoreboard.
In Data We Trust
We have to use the right tools for the right things in the right places. Some things can be measured in Google Analytics and others can’t. Our plan will tell us what we need and where.
When you start to watch your web traffic, opportunities start to appear. This is your treasure map. You’ll start to spot where people are getting stuck, getting lost or just simply giving up.
Stay In Sync
Over time, businesses naturally evolve. Customer buying trends shift, focuses change, and websites develop and grow. Don’t leave your analytics behind. No-one puts data in the corner.
Soak Up The Stats
We love it when a plan comes together. We live for watching clients’ eyes light up as they see their brave new data-driven world for the first time and take a peek through the other end of the telescope.
Google Analytics Benefits
- Unlock overlooked opportunities
- Build a business case for new marketing activities
- Get feedback on what’s working (and what’s not)
- Identify areas for growth
- Uncover new ideas for content
- Improve your website’s user experience
Data Studio Dashboards
Confusing raw data and excel reports eat your heart out. We build custom Google Data Studio dashboards that are fed with live data. And eat boring spreadsheets for breakfast (lunch and dinner!).
Improve Your Conversion Rate
“We have been working with Web Marketer for the past 6 months. Louis is very responsive and personable, with consistent and clear communication. He has designed and implemented a bespoke dashboard for our analytics, which will improve our conversion rate across the platform overall and will help us to collect and analyse large volumes of data, which will be used to develop actionable insights and a data driven marketing strategy. We are very pleased to be able to recommend Web Marketer and look forward to working together over the coming months to pinpoint and implement data driven digital marketing strategies for our platform.”
Focus On Your Traffic
Another way to increase your site’s revenue is to optimise your website’s conversion rate. A conversion is what happens when someone does “the thing you want them to do” on your website. This is conversion rate optimisation (or CRO for short).