More Conversions From The Same Web Traffic [3/3]
Yep, you guessed it. It’s all about conversion rate optimisation (CRO).
CRO is all the rage in e-commerce and you know that’s where to find the best ideas.
It’s is a scientific approach to web design that leaves your site with the same look and feel. But it dramatically improves the results your website delivers.
Website conversions include things like:
- Live chats started
- Enquiries sent
- Prospectuses ordered
- Open day registrations
- Clearing hotline calls
The exciting thing about CRO is that it’s often impossible for your competitors to track.
It’s the silent assassin of the digital marketing world.
Unless you’re watching everyone’s websites using SAS level surveillance you’ll never detect it. And conversion rates are always hidden from view, far from the reach of online tools and sneaky software.
Improving the conversion rate of a website means transforming the effectiveness of your marketing spend.
95% of University websites are visited 100,000 times per month or more. Which means if your website conversion rate is between 1% and 3%, and it should be, that’s between 1,000 and 3,000 enquiries every month.
We have the capacity to work with three university clients in the next three months on a first-come, first-served basis.
It will be completely confidential (bound by NDA agreement) until you’re happy to write a testimonial.
If your marketing team deserves rockstar results for the work they do, we can help you.
Using CRO to improve your online open day signups could have a huge impact on your application numbers.