University Marketing in 2019 [1/3]
Last year there were 18,000 less 18-year-old’s in the UK compared with 2017. Coupled with 11,000 fewer applications from the UK.
University marketers have it tough at the moment.
The good news is that with hard times comes great innovation.
Good examples include:
- Better content plans
- Innovative creative marcomms
- CRM strategy with automated email
- More engaging open days
Many universities have dialled up their advertising spend too. The competitiveness of clearing every year is a prime example. This year was no exception.
But let’s also remember the famous words:
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I’ve heard this quote attributed to Jeff Bezos, John Wanamaker and even Henry Ford.
Marketers are getting more data and getting savvier with how to use it.
But it’s still a huge challenge. There are so many data blind spots. Especially when it comes to knowing the role your website plays in recruiting your students.
What was the first click? What was the last click? What happened in between? How did people react emotionally?
What if there was another solution, a super simple one? One that everyone else was missing.
Instead of working out the 50% that works, what if we made the whole thing 50% better?
Would it have the same effect?
The answer is yes.
Web Marketer started working with our first university client in June.
We used lead generation techniques learned in other industries.
30 days in and their website was 35% more effective.
That’s 35% more prospectus leads and open day registrations than before.
All without any extra SEO, social media or ad spend.
Want to know how? There’s a case study on the next page with more details, click below (no email needed).