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Category: Search

How Much Does It Cost To Hire a PPC Agency?
22 November 2021

How Less Is More – A Quick Win to Optimising Google Search Ads
8 June 2021

Keyword Match Types in Google Ads – Complete Change For 2021
15 April 2021

Essential Tasks For Your Daily PPC Optimisation
23 June 2020

Microsoft Advertising – LinkedIn Audience, Everything You Need To Know
9 June 2020

Top 10 Most Beneficial Google Ads Performance Metrics
26 March 2020

Performance Metrics are the base foundation of any effective Google Ads marketing campaign. Without these how would you understand any data? Or know if your campaign, ad group and ads…

Google Ads: 2019 In Review
6 March 2020

2019 has been another interesting and fun year, not only for online advertising but for events across the world. South Africa winning the Rugby World Cup and we were lucky…

Clearing: The Black Friday Of The University Marketing World
6 December 2019

If a potential university student doesn’t get the A-Level results they needed for their first choice university, they can apply to a different one via Clearing. Because of this, many…

Search Engine Advertising & CRO
11 September 2019

You can’t really use a search engine if you don’t yet know what you’re looking for. This is why search engine advertising (such as Google Ads and Bing Ads) is…