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The Blueprint For Google Lead Form Extensions
6 March 2020

In a forever increasing competitive market, it is getting harder and harder and more expensive to attract new customers. So we need to come up with new ideas and solutions…

Google Ads: 2019 In Review

2019 has been another interesting and fun year, not only for online advertising but for events across the world. South Africa winning the Rugby World Cup and we were lucky…

Clearing: The Black Friday Of The University Marketing World
6 December 2019

If a potential university student doesn’t get the A-Level results they needed for their first choice university, they can apply to a different one via Clearing. Because of this, many…

Networking and Gamification
11 October 2019

The IntroBiz Expo in Cardiff was set to bring in over 5,000 people. I knew there was no way I’d be able to speak to everyone myself. Here’s what I…

Search Engine Advertising & CRO
11 September 2019

You can’t really use a search engine if you don’t yet know what you’re looking for. This is why search engine advertising (such as Google Ads and Bing Ads) is…